At times, the real estate industry has taken a transactional approach to sales. Agents have been encouraged to identify clients, serve them, close the deal and then go on to find the next. Cold calling and door-knocking have been the dominant methods of prospecting in the industry. However, these practices do not fit my personal philosophy of how to treat people.
I believe that in today’s marketplace people expect and deserve a higher level of contact and connection with their real estate professional, which is why I work by referral.